How To Advertise as an Artist

palette and brushes

palette and brushes

How do artists find recognition?

This question has been raised and answered in many different ways. So if you have any views on the matter let us know.

Artists want to make a name for themselves preferably on a low budget.

As we know advertising can be expensive and a once off will not yield any results. So is it wise to invest in a campaign?

Although I have worked in marketing professionally for many years I found it difficult to get the recognition I was aiming for as an artist. When I was working in industry our already well-known company used to advertise mainly to be there. We did not expect any direct sales from an advert. As it was the advert would normally be placed in connection with a substantial article about a particular new product.

These options are not normally available to an artist. At best you can write an article about how to paint a certain subject and try and submit this to a magazine to be read by other artists. This is not likely to produce any sales.

Artists who have become famous do not have to advertise, their agents will do it for them. Some of them have reached fame by doing something in a unique new way or they have done something outrageous to attract the media.

There are websites out there giving advice on how to find the recognition you want. Read and take note then pick what suits you best. Try different angles until you discover what works in your field.

Here are a couple of links where the author will advise you on how to get your name across.
squidoo              emptyeasel               fineart-tips



About Pat Harrison

Painting and drawing have been my passion from early childhood. I have attended numerous exhibitions in England and Germany. Presented with the Judges Award at a show I now have one of my paintings on permanent display at a museum in Greater London with growing sales and commissions.
This entry was posted in acrylic, All Painting Media, art, Drawings, exhibition experience, howto, Marketing, oil painting, pastels, selling art, tip, watercolour and tagged , , , , , , , . Bookmark the permalink.

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